JHASS

Article http://dx.doi.org/10.26855/jhass.2022.09.029

Promoting Cultural Tourism: Laoshan Taoism District in Tsingtao City, China

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Xiaoyu Jia^1,*, Chonlavit Sutunyarak²

¹Master of Management, Department of Management, Chakrabongse Bhuvanarth Intemational Institute for Interdisciplinary Studies, Rajamangala University of Technology Tawan-Ok, Bangkok, Thailand.

²Ph.D., Department of Management, Chakrabongse Bhuvanarth Intemational Institute for Interdisciplinary Studies, Rajamangala University of Technology Tawan-Ok, Bangkok, Thailand.

*Corresponding author: Xiaoyu Jia

Published: October 19,2022

Abstract

Culture is the soul of tourism, and tourism is the carrier of culture. Tourism itself is a cultural industry, but also one of the important means of cultural communication. The integrated development of culture and tourism is an effective way to promote the optimization and upgrading of the economic structure and accelerate the construction of a modern industrial system, and is an inherent requirement to meet the people's growing needs for a better life. Taoism is a religion born and bred in China, which has far-reaching influence among Chinese people and constitutes an important part of Chinese traditional culture. Taoist cultural tourism resources should be innovatively developed on the basis of protection, and the development of Laoshan Mountain is inseparable from the role of Taoist culture. Taking Taoism in Laoshan, Qingdao as an example, this paper discusses the current situation of cultural tourism development and how to promote the cultural tourism model.

Keywords

Cultural Tourism, Taoist culture, Integrated development

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How to cite this paper

Promoting Cultural Tourism: Laoshan Taoism District in Tsingtao City, China

How to cite this paper: Xiaoyu Jia, Chonlavit Sutunyarak. (2022) Promoting Cultural Tourism: Laoshan Taoism District in Tsingtao City, China. Journal of Humanities, Arts and Social Science, 6(3), 471-474.

DOI: http://dx.doi.org/10.26855/jhass.2022.09.029