Abstract

At present, the new curriculum reform continues to promote the implementation, the school education reform is in full swing. Under this background, colleges and universities are also gradually carrying out educational reform work. At present, many colleges and universities are very concerned about the employment of students. However, with the expansion of the scale of colleges and universities and the increase of the number of college students, many college students can not find a job, or can not find a satisfactory job every year. The employment of college students has always been the focus of social attention. How to make college students fully employed and improve the quality of their employment has become the focus of the current colleges and universities. In this context, the concept of "mass entrepreneurship and innovation" education has emerged. "Mass entrepreneurship and innovation" includes two aspects. On the one hand, it is "innovation". In the process of education and teaching, universities should change the traditional single mode and follow the heuristic education principle, so that students can have an innovation consciousness and improve their innovation ability. On the other hand, in "entrepreneurship", colleges and universities should correct students' traditional employment concept and backward employment thought in education and teaching, encourage students to start their own businesses, and realize their own value through entrepreneurship. Therefore, this paper studies the problems and counter-measures existing in the implementation of the "mass entrepreneurship and innovation" education policy in college education.