Abstract

China's Internet finance has entered a stage of deep technological development, with a continuous expansion of scale and the formation of diversified business models. With the innovation of internet financial services, the risks continue to accumulate, becoming more complex and difficult to manage, with the potential for enormous harm. Strengthening risk management in Internet finance can help mitigate risks, stabilize the financial system, and foster the healthy development of the real economy. In recent years, the government and self-regulatory organizations have strengthened regulatory constraints, forming a diversified risk management entity and a multi-level regulatory system. The construction of big data technology monitoring systems has become the core task of Internet financial risk management. With the deepening development of the market economy, China's economy has entered a stage of rapid and steady growth. Promoting growth and adjusting the structure have become the new normal in economic development, and financial innovation has greatly advanced. Internet finance, as a new financial format, is developing rapidly, but it is also accompanied by risks. Therefore, targeted measures need to be taken to effectively control its risks and promote the sustainable development of Internet finance in China. The article analyzes financial risks and countermeasures in the context of big data.