Abstract

In recent years, the concept of the metaverse has attracted significant attention. Its virtual world and digital technology have brought new opportunities for cultural communication. Intangible cultural heritage, as a vivid witness of the traditional historical accumulation of the Chinese nation, is closely related to cultural inheritance. However, the dissemination of intangible cultural heritage is also facing some difficulties. This simultaneously broadens the reach of such heritage and enhances the experiential dimension associated with it. However, it is crucial to strike a balance between the gaming aspect and the core values of non-genetic heritage, while also ensuring that the game remains enjoyable and upholds the cultural identity of intangible heritage. Based on this premise, this paper first elaborates on the related concepts of the metaverse, analyzes the current development status of the metaverse, and discusses the importance of intangible cultural heritage in safeguarding cultural legacy, fostering social progress, and perpetuating national ethos. After analyzing the challenges encountered in the dissemination of intangible cultural heritage, this paper proposes an innovative communication strategy of combining metaverse with intangible heritage to advance the utilization of metaverse in safeguarding and disseminating non-genetic inheritance.