Article http://dx.doi.org/10.26855/jhass.2024.02.039

Impact of Big Data on Business Management


Shengyu He

Macau University of Science and Technology, Taipa, Macau, China.

*Corresponding author: Shengyu He

Published: March 29,2024


Big data, a groundbreaking technology that has gained popularity in recent years, has been utilized in various fields. In the field of business management, big data has been considered powerful. By collecting and analyzing a large amount of data, enterprises can gain a deep understanding of market demand, customer behavior, and competitors' situations. This enables them to formulate better marketing strategies, adjust product structures, and enhance service quality. Especially in the e-commerce and Internet industries, the application of big data has become a crucial competitive strategy for enterprises. In this dissertation, two major aspects are analyzed: the nature of big data and its utilization in business management, illustrated with an actual example.


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How to cite this paper

Impact of Big Data on Business Management

How to cite this paper: Shengyu He. (2024) Impact of Big Data on Business Management. Journal of Humanities, Arts and Social Science8(2), 521-524.

DOI: http://dx.doi.org/10.26855/jhass.2024.02.039