Article http://dx.doi.org/10.26855/jhass.2024.06.029

Finding the Reasons for Low TV Show Ratings


Zhangnan Wu

Zhongshan Vocational College, Nanjing, Jiangsu, China.

*Corresponding author: Zhangnan Wu

Published: July 3,2024


The ratings of a television show called Rise Up have been declining recently. Ratings in TV shows are very important because they measure the popularity of the show. Additionally, TV networks rely on advertisements to generate revenue, which are typically a key component of the network TV business model, making ratings very important. Therefore, the aim of this study is to investigate why people are not watching the show and determine their preferences and criticisms regarding the show. The study revealed that the low rating is a result of the slow pace of the TV show, which makes viewers impatient. The study paved the way for a quantitative analysis to determine how to make the show engaging despite its slow pace. We sought new ideas by gathering information through street interviews and focus groups. Additionally, we drew inspiration from the highly successful American TV show The Oprah Winfrey Show. The show's content aligns with public aesthetic preferences, it maintains a fast pace, and it captivates a wide audience.


Adalian, J. (2017). TV Ratings Are Way Down, But Does It Even Matter Anymore? 

Retrieved from https://www.vulture.com/2017/05/tv-ratings-are-way-down-but-does-it-even-matter.html. Accessed 27 June, 2019.

Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford University Press.

Fossen, BL., & Schweidel, DA. (2019). Marketing science. pubsonline.informs.org.

Robinson, J. (2020). Handbook of qualitative research in education. elgaronline.com.

Thelwall, M., & Nevill, T. (2021). Library & Information Science Research. Elsevier.

Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods. Cengage Learning.

How to cite this paper

Finding the Reasons for Low TV Show Ratings

How to cite this paper: Zhangnan Wu. (2024) Finding the Reasons for Low TV Show Ratings. Journal of Humanities, Arts and Social Science8(6), 1470-1474.

DOI: http://dx.doi.org/10.26855/jhass.2024.06.029