Abstract

The ratings of a television show called Rise Up have been declining recently. Ratings in TV shows are very important because they measure the popularity of the show. Additionally, TV networks rely on advertisements to generate revenue, which are typically a key component of the network TV business model, making ratings very important. Therefore, the aim of this study is to investigate why people are not watching the show and determine their preferences and criticisms regarding the show. The study revealed that the low rating is a result of the slow pace of the TV show, which makes viewers impatient. The study paved the way for a quantitative analysis to determine how to make the show engaging despite its slow pace. We sought new ideas by gathering information through street interviews and focus groups. Additionally, we drew inspiration from the highly successful American TV show The Oprah Winfrey Show. The show's content aligns with public aesthetic preferences, it maintains a fast pace, and it captivates a wide audience.