Abstract

This paper provides an in-depth examination of the cultural consciousness and practices of Ma Yueguan and Ma Yuelu, who were not only successful merchants but also pivotal figures in the cultural tapestry of the Qing Dynasty (1644-1912). Their endeavors in the economic sphere were rivaled by their unwavering commitment to cultural development, which is evident through their extensive collection of books, meticulous engraving of literary works, and the fostering of vibrant poetry societies. The paper explores the intricate relationship between their family's educational legacy and the formation of their cultural consciousness, which in turn influenced their active participation in local cultural construction. It underscores the Ma brothers' role in promoting Yangzhou's cultural growth and their significant contributions to the broader cultural landscape of the Qing era. The analysis of their impact on the cultural development of the Qing Dynasty offers valuable insights into the interplay between economic success and cultural patronage, as well as the implications for modern cultural research and the understanding of the Huizhou merchant community's cultural legacy.