JHASS
Research on the Development Strategy of Huai’an Cultural and Creative Industry
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Abstract
With its abundant and diverse cultural assets, Huai'an has established a strong foundation for the growth of the cultural and creative industry. As all-media technology continues to advance and be applied, the cultural and creative sector in Huai'an is presented with significant opportunities for development. This study aims to explore the complex relationship between all-media technology and the cultural and creative industry by examining the current landscape and the challenges facing this sector in Huai'an. Furthermore, this article seeks to conduct a thorough analysis of the obstacles hindering the advancement of Huai'an's cultural and creative industry. These challenges include but are not limited to, the prevalence of a rigid categorical framework, the lack of effective cultural branding, inadequate resource integration within creative industrial parks, a weak brand culture, and subpar online sales performance. In response, the article proposes a range of strategies that encompass the development, production, management, promotion, and marketing of cultural and creative products and services. The initiative focuses on five key areas: enhancing product meaning with "creativity" at its core, establishing brand intellectual property (IP) with "content" as the foundation, promoting the development of cultural and creative parks with "compound" as the focus, designing an all-media communication matrix centered on and reconstructing sales channels with "experience" as the guiding principle. These efforts aim to support the sustainable growth of Huai'an's cultural and creative industry in an era enriched by all-media technology.
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How to cite this paper
Research on the Development Strategy of Huai’an Cultural and Creative Industry
How to cite this paper: Ying Wu, Zhenzhen Pei. (2024) Research on the Development Strategy of Huai’an Cultural and Creative Industry. Journal of Humanities, Arts and Social Science, 8(8), 1980-1991.
DOI: http://dx.doi.org/10.26855/jhass.2024.08.032
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