JHASS
A Study of the Construction Approaches to a Multimodal Narrative Discourse System for Lingnan Intangible Cultural Heritage
TOTAL VIEWS: 385
Abstract
Intangible Cultural Heritage (ICH) is a vital part of China's cultural treasures, possessing significant historical and cultural value. The Lingnan region in China is abundant in varieties of intangible cultural heritage at national, provincial, and municipal levels. From the perspective of multimodality, by exploring the construction of a multimodal narrative discourse system for Lingnan ICH through the lenses of historical and cultural narratives, folk customs narratives, and traditional craftsmanship narratives, this paper attempts to focus on the construction approaches to this multimodal narrative discourse system for Lingnan ICH. The study has found that visualized spatial narratives, scenarized integrated narratives, and digitized interactive narratives are efficient approaches to stimulate the cultural memory of the masses, construct the multimodal narrative discourse system for Lingnan ICH, which is conducive to contributing to the development of a three-dimensional Lingnan's cultural images and promote the protection, international dissemination and reception of Lingnan's ICH on the global culture stage.
References
Holding High the Great Banner of Socialism with Chinese Characteristics to Unite in Struggle for the Comprehensive Construction of a Modern Socialist Country—Report to the 20th National Congress of the Communist Party of China (2022). http://www.rmlt.com.cn/2022/1026/658856.shtml.
Huang, Y. X., & Zeng Y. W. (2019). A Study on Translation Strategies for Cantonese Opera in Foreign Publicity under the Belt and Road Initiative. Sichuan Drama, 2, 40-44.
Jiang, L. P. (2022). A Study on Translation Strategies for Intangible Cultural Heritage from a Cross-Cultural Perspective—Taking the English Translation of Guangdong’s ICH as an Example. Journal of Qingyuan Polytechnic Col-lege, 1, 69-74.
Kim, S., Whitford M., & Arcodia, A. (2019). Development of Intangible Cultural Heritage as a Sustainable Tourism Resource: The Intangible Cultural Heritage Practitioners’ Perspectives. Journal of Heritage Tourism, 14, 5-6, 422-435. doi: 10.1080/1743873X.2018.1561703.
Li, C. L. (2021). An Analysis of English Translation Issues and Countermeasures for Zhanjiang’s Intangible Cultural Heritage. Journal of Zhaoqing College (Social Sciences Edition), 5, 52-61.
Li, Z. D. (2019). Exploring the Construction of Diplomatic Discourse Systems. Chinese Social Sciences Today, 003, 6-25.
Liang, X. B., Wu X. J., & Zeng, G. (2018). Discourse Systems and National Security. Defense Science & Technology, 39(3), 17-26.
Shen, Z. F. (2024). International Communication of Chinese Modernization: Constructing Chinese Discourse and Narrative Systems. China Publishing, 2, 3-8.
Tan, N., Anwar, S., & Jiang, W. (2023). Intangible cultural heritage listing and tourism growth in China. Journal of Tourism and Cultural Change, 21, 2, 188-206. doi: 10.1080/14766825.2022.2068373.
Wang, M. H., & Qiu, X. G. (2023). Constructing Chinese Discourse Systems from an International Communication Perspective. Translation and Communication, 1, 59-74.
Xie, Q. L. (2020). A Harmonious Discourse Analysis of Translation Strategies for Intangible Cultural Heritage in Foreign Publicity—A Case Study of Zhuhai, Guangdong. Educational and Cultural Materials, 19, 22-24.
Yin, B. C. & Wang, L. H. (2022). Constructing a Discourse Narrative System for the Huxiang Ceramics Museum. Ceramic Research, 6, 20-23.
Zanten, W. V. (2004). Constructing New Terminology for Intangible Cultural Heritage. Museum International, 56, 1-2, 36-44. doi: 10.1111/j.1350-0775.2004.00456.x.
Zeng, C. H. & Li, C. M. (2022). Exploring the Foreign Publicity Translation of Intangible Cultural Heritage in Shaoguan City. Journal of Shaoguan College, 4, 86-89.
Zhang, H. & Li, Y. H. (2024). Research on the Construction of Local Image of Intangible Cultural Heritage—A Case Study of Foshan Wing Chun and Guangdong Lion Dance. Frontier Economy and Culture, 6, 87-97.
Zhang, S. B. (2022). The Current Situation and Conflicts in the Foreign Publicity Translation of the “Madam Xian Folk Beliefs” ICH in Western Guangdong. Southern Forum, 6, 72-75.
Zhou, X. & Wang, W. B. (2024). Narrative Models and Discourse System Construction for the International Communication of Intangible Cultural Heritage Short Videos. China Publishing, 11, 40-43.
How to cite this paper
A Study of the Construction Approaches to a Multimodal Narrative Discourse System for Lingnan Intangible Cultural Heritage
How to cite this paper: Lihua Qing, Hai Wang. (2024) A Study of the Construction Approaches to a Multimodal Narrative Discourse System for Lingnan Intangible Cultural Heritage. Journal of Humanities, Arts and Social Science, 8(10), 2430-2436.
DOI: https://dx.doi.org/10.26855/jhass.2024.10.028
More Articles
- Green Stage Lighting Design: Innovative Strategies and Practical Explorations for Energy Saving and Efficiency Enhancement
- A Frontier Exploration of Translation Industry Research in the Age of Artificial Intelligence
- Research on the C-E Translation of Folk Culture-specific Items Under the Perspective of Eco-translation’s Multi-dimensional Transformations—A Case Study on Folk Culture Text of Hubei Province
- Research on the Development of Music Rhythmic Movement Scales for Infants and Toddlers
- An Analysis of Stylistic Features of John Kennedy’s Inaugural Address
- Research on the Ghost Revenge Narrative of “Er Pai” in a Cross-cultural Perspective