JHASS
Research on the Internationalization of Qilu Culture Empowered by the New Transit Visa-free Policy
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Abstract
With the acceleration of globalization, cultural internationalization has become a key path to enhance national soft power and cultural self-confidence. This paper takes the new transit visa-free policy as the starting point to explore its role in promoting the internationalization process of Qilu culture. Through literature review, policy analysis, case studies, and other methods, this paper systematically sorts out the effectiveness and pathways of the new transit visa-free policy in empowering the internationalization of Qilu Culture, taking Jinan, Qingdao, and Weihai as examples. The results show that the new transit visa-free policy provides an important opportunity for Qilu culture to go global, but it also faces challenges in terms of consumption and humanistic care imbalance, service shortcomings, insufficient awareness of policies and international marketing, and puts forward targeted strategic suggestions. The purpose of this paper is to provide references and practical guidance for policymakers, cultural industry practitioners, and relevant researchers, and to help Qilu culture achieve wider and deeper dissemination and development on the international stage.
References
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Li, J., Li, X., Gao, W., & Liu, Y. (2025). Courtesy and hospitality Shandong welcomes guests. Beijing, China: Ministry of Culture and Tourism of the People's Republic of China.
Li, M., Qiu, Q., Wang, X., & Xu, J. (2018). Research on the external communication strategy of Qilu culture under the Belt and Road Initiative. Anhui Literature, 11, 172-186.
National Immigration Administration. (2024, December 17). China's transit visa-free policy has been significantly expanded and optimized.
https://www.nia.gov.cn/n897453/c1688948/content.html
Su, R. (2025). Hospitality Shandong inbound tourism ushered in a good season. Beijing, China: Chinese Culture Daily.
Wang, S., & Zhang, K. (2024, December 27). Jinan has implemented a 240-hour visa-free transit policy for foreigners. Passengers can enjoy one night of free accommodation during airport transfers. Shandong Business Daily, p. C1.
Wei, R. (2024, December 19). Ji Qing Yan Wei have joined the 10-day visa-free transit circle. Mass Daily, p. A1.
Weihai Municipal People's Government. (2024, October 16). The China Office of the Incheon Tourism Development Bureau of South Korea was established in Weihai Economic and Technological Development Zone.
https://www.whnews.cn/news/node/2025-06/05/content_7359260.html
Xu, K. (2025). Analysis of the continuous catalytic effect of China's foreign visa-free policy on the development of the cultural tourism industry. Tourism Economy, 2, 17-20.
How to cite this paper
Research on the Internationalization of Qilu Culture Empowered by the New Transit Visa-free Policy
How to cite this paper: Linna Han, Xiaolin Mou, Zhao Dong. (2025) Research on the Internationalization of Qilu Culture Empowered by the New Transit Visa-free Policy. Journal of Humanities, Arts and Social Science, 9(6), 1099-1103.
DOI: http://dx.doi.org/10.26855/jhass.2025.06.008
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