Abstract

In the field of visual communication design, human-computer interaction technology is an indispensable component. As a link between applications and works, its application greatly changes the way information is obtained, processed, and presented, making visual communication design no longer limited to two-dimensional space, but expanding towards three-dimensional or even multi-dimensional space. In addition, with the support of information visualization, complex data is transformed into intuitive and understandable visual forms, creating vivid visual effects, endowing visual works with rich connotations, attracting users to actively interact with design works, effectively improving information transmission efficiency and enhancing design interactivity, allowing users to imprint information in their minds through deep participation, and effectively meeting the growing and increasingly personalized information needs of users. This article first analyzes the application value of human-computer interaction technology in visual communication design. Secondly, based on information visualization, it deeply explores the application strategies of human-computer interaction technology in visual communication design from several aspects, in order to provide new design ideas for designers and contribute to the innovation and development of the field of visual communication design.