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Article http://dx.doi.org/10.26855/jhass.2025.07.030

Research on the Application of Female Cosmetic Packaging Design Based on Multi-sensory Concepts: A Thematic Review

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Dan Xiao

Faculty of Art, Lanzhou University of Finance and Economics, Lanzhou 730101, Gansu, China.

*Corresponding author: Dan Xiao

Published: August 4,2025

Abstract

As the economic status of women improves, the cosmetic industry is developing rapidly, but current cosmetic packaging design mostly focuses on visual effects, ignoring the importance of multisensory synergy on consumer experience. Despite the significance of the application of multisensory concepts in packaging design, existing studies have paid less attention to it. Therefore, in this study, 26 related papers published between 2004 and 2025 were collected from Web of Science and Google Scholar databases through a systematic literature review approach to explore the trend of the application of multisensory concepts in women's cosmetic packaging design. The study found that multisensory synergy of touch, smell, and vision can significantly enhance consumer satisfaction and brand loyalty, and that multisensory design in contextual display can compensate for the shortcomings of online shopping. This study provides a design reference for cosmetic brands based on the multisensory concept, which helps to enhance market competitiveness and promote the development of multisensory packaging design theory.

Keywords

Multi-sensory concept; Packaging design, Female consumer psychology; Sensory experience; Emotional experience

References

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How to cite this paper

Research on the Application of Female Cosmetic Packaging Design Based on Multi-sensory Concepts: A Thematic Review

How to cite this paper: Dan Xiao. (2025) Research on the Application of Female Cosmetic Packaging Design Based on Multi-sensory Concepts: A Thematic Review. Journal of Humanities, Arts and Social Science, 9(7), 1448-1455.

DOI: http://dx.doi.org/10.26855/jhass.2025.07.030