A Study on the Impact of Multi-dimensional Brand Experience on Consumer Decision-making: An Empirical Analysis Based on the Smartphone Industry
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Abstract
In order to explore the impact path of multi-dimensional brand experience on consumer decision-making and its practical value in the smartphone industry, this paper takes smartphone consumers as the research object, collects data by questionnaire survey, and uses structural equation model for empirical analysis. The study found that functional experience, emotional experience, social experience and cognitive experience all have an impact on consumer decision-making, among which emotional experience and cognitive experience have a higher contribution. These results provide important inspiration for enterprises in brand experience design and consumer behavior guidance, which will help enterprises improve brand appeal and consumer loyalty in the fierce market competition.
Keywords
Multidimensional brand experience; Consumer decision making; Smartphone in-dustry; Structural equation model
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How to cite this paper
A Study on the Impact of Multi-dimensional Brand Experience on Consumer Decision-making: An Empirical Analysis Based on the Smartphone Industry
How to cite this paper: Kansheng Deng. (2025) A Study on the Impact of Multi-dimensional Brand Experience on Consumer Decision-making: An Empirical Analysis Based on the Smartphone Industry. Economic Perspectives and Trends, 2(1), 15-19.
DOI: http://dx.doi.org/10.26855/ept.2025.06.003
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