Abstract

The “Great Ideological and Political Course” (GIPC) in vocational education seeks to nurture well-rounded individuals with professional expertise and civic responsibility. Chongqing Technology and Business Institute (CTBI) has pioneered an innovative model that integrates classroom learning with experiential extracurricular activities in rural communities, creating a dynamic linkage between theory and practice. By engaging students in local industry development, CTBI combines red culture, professional skills, and digital technology to revitalize traditional handicrafts, expand cultural influence, and strengthen market competitiveness. This distinctive approach has not only enhanced product visibility and sales but also fostered student leadership, teamwork, creativity, and problem-solving abilities while earning recognition from local governments and communities. The model embodies three core principles—cultural inheritance and innovation, immersive ideological education, and rural revitalization—providing a holistic, student-centered, and sustainable framework for integrating ideological and political education in vocational settings that can be scaled, adapted, and replicated nationwide with broad impact.