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Article http://dx.doi.org/10.26855/ijfsa.2025.09.005

Understanding Intention Toward Sustainable Production Technology by Extending the Theory of Planned Behavior

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Jing Li

Nanjing University of Science and Technology Zijin College, Nanjing 210000, Jiangsu, China.

*Corresponding author: Jing Li

The authors acknowledge the following financial support: Nanjing University of Science and Technology Zijin College “High-End Talent Aggregation” Research Initiation Project [grant number 2024SK0005]; Jiangsu Provincial General Project for Philosophy and Social Science Research in Universities [grant number 2025SJYB0473]; Jiangsu Province General Project of Basic Science (Natural Science) Research in Universities [grant number 25KJB630009]..

Published: October 14,2025

Abstract

Based on an extension of trust with the theory of planned behavior (TPB), the farmers’ adoption intention model regarding formula fertilization by soil testing (FFST) is built. The independent variables include trust, attitude toward FFST, subjective norms, and perceived behavioral control, and the dependent variable is adoption intention. Based on the survey data of 778 ordinary farmers from Liaoning province and Chongqing city, this study uses structural equation modeling to conduct an analysis. The results show that the extension of trust with TPB can explain adoption intention very well; each latent variable has a certain effect on adoption intention; and the impact of the behavioral attitude is the strongest then followed by perceived behavioral control; the trust of relevant groups has a high indirect effect on willingness, and subjective norms have the least impact.

Keywords

Trust; TPB; FFST; Adoption intention

References

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How to cite this paper

Understanding Intention Toward Sustainable Production Technology by Extending the Theory of Planned Behavior

How to cite this paper: Jing Li. (2025) Understanding Intention Toward Sustainable Production Technology by Extending the Theory of Planned Behavior. International Journal of Food Science and Agriculture, 9(3), 186-190.

DOI: http://dx.doi.org/10.26855/ijfsa.2025.09.005