JHASS

Article http://dx.doi.org/10.26855/jhass.2025.10.004

Innovation in the External Translation and Communication of Gansu’s Intangible Cultural Heritage Under Digital Empowerment: Case Studies of Lanzhou Carved Gourds and Gannan Tibetan Opera

TOTAL VIEWS: 1984

Xiaoqin Zhang

The School of International Education, Lanzhou Petrochemical University of Vocational Technology, Lanzhou 730000, Gansu, China.

*Corresponding author: Xiaoqin Zhang

This is a partial outcome of the 2024 Provincial Social Science Planning Project, “Translation and External Communication of Gansu Bamboo Slips Culture,” Project Number: 2024YB047.

Published: October 30,2025

Abstract

The external communication of Intangible Cultural Heritage (ICH) is a crucial part of promoting Chinese culture globally. This paper takes Lanzhou Carved Gourds and Gannan Tibetan Opera as case studies to explore innovation in the external translation and communication of Gansu’s ICH under digital empowerment. It analyzes the characteristics of Gansu’s ICH, the needs for its external communication, and the bottlenecks in its translation. On this basis, by integrating multimodal translation theory and the application of digital humanities in ICH dissemination, the paper studies the external translation strategies for these two different types of ICH, designs digital-empowered dissemination paths concerning building a Gansu ICH Digital Museum, formulating communication strategies for short video platforms, and carrying out cross-border IP cooperation and puts forward practical suggestions and prospects such as jointly establishing laboratories, developing courses, and promoting via the Digital Silk Road of Silk, aiming to promote the international dissemination of Gansu’s ICH.

Keywords

Intangible Cultural Heritage; Cultural Translation; Digital Empowerment; Lanzhou Carved Gourds; Gannan Tibetan Opera

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How to cite this paper

Innovation in the External Translation and Communication of Gansu’s Intangible Cultural Heritage Under Digital Empowerment: Case Studies of Lanzhou Carved Gourds and Gannan Tibetan Opera

How to cite this paper: Xiaoqin Zhang. (2025) Innovation in the External Translation and Communication of Gansu’s Intangible Cultural Heritage Under Digital Empowerment: Case Studies of Lanzhou Carved Gourds and Gannan Tibetan Opera. Journal of Humanities, Arts and Social Science, 9(10), 1861-1865.

DOI: http://dx.doi.org/10.26855/jhass.2025.10.004