JHASS
Global Communication of Traditional Chinese Medicine Culture: Translation Strategies and Pathways
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Abstract
This paper investigates the effective strategies for translating and globally communicating Traditional Chinese Medicine (TCM) culture, which constitutes a vital component of China’s cultural soft power. The study addresses the significant challenge of accurately conveying TCM’s core concepts and cultural nuances in translation. By synthesizing contemporary research and recent developments, the paper analyzes the classification of culturally loaded TCM terms and evaluates translation methodologies within the framework of Skopos theory. Furthermore, it explores modern communication channels, including digital and social media, to propose integrated pathways for effective TCM culture dissemination. The findings indicate that a combination of precise, culturally sensitive translation strategies and innovative communication models is crucial for improving global understanding and acceptance of TCM. This research contributes to the ongoing discourse on cross-cultural communication and offers practical recommendations for practitioners and policymakers involved in TCM internationalization.
Keywords
Traditional Chinese Medicine (TCM) Culture; International Communication; Translation Strategies; Culturally Loaded Terms; Communication Models
References
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TCM Translation Research Center. (2023). Reception studies on TCM translation approaches. BUCM Press.
Wang, L., & Smith, J. (2023). A comparative study of 'Five Elements' in TCM and Greek philosophy. Comparative Medicine Studies, 11(1), 45-60.
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How to cite this paper
Global Communication of Traditional Chinese Medicine Culture: Translation Strategies and Pathways
How to cite this paper: Xintong Yang. (2025) Global Communication of Traditional Chinese Medicine Culture: Translation Strategies and Pathways. Journal of Humanities, Arts and Social Science, 9(10), 2037-2041.
DOI: http://dx.doi.org/10.26855/jhass.2025.10.032
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