JHASS

Article http://dx.doi.org/10.26855/jhass.2026.01.012

Research on the Communication Mechanism and Pathways of Mongolian Embroidery Intangible Cultural Heritage in the Digital Context

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Miya Su, Xinyu Li, La Hai^*

Hohhot Minzu College, Hohhot 010051, Inner Mongolia, China.

*Corresponding author: La Hai

This paper is a phased research achievement of the Mongolian Intangible Cultural Heritage Research Base of Hohhot Minzu College.

Published: January 27,2026

Abstract

Against the backdrop where digital technology profoundly reshapes the ways of cultural transmission, Mongolian embroidery, a national-level intangible cultural heritage (ICH) carrying the cultural memory of nomadic life, faces practical challenges such as a break in its transmission lineage, superficial dissemination, and inadequate digital adaptation. Framed by the “Mediatization of Cultural Memory” theory, this study focuses on exploring the internal mechanism and feasible pathways for its transformation from a material carrier to a digital medium. By constructing a synergistic communication model driven by “Technological Empowerment and Cultural Value,” the research systematically proposes implementation pathways covering digital archiving of resources, translation of cultural connotations, matrix-based dissemination, and copyright governance. The findings indicate that this mechanism can effectively overcome key obstacles currently hindering the digital preservation, dissemination, and industrialization of Mongolian embroidery. It not only contributes to the living transmission and value regeneration of ICH in the digital era but also provides an operational paradigmatic reference for the digital transformation of skill-based ICH of ethnic minorities.

Keywords

Mongolian embroidery; Intangible Cultural Heritage; digital communication; cultural memory; communication mechanism; living transmission

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How to cite this paper

Research on the Communication Mechanism and Pathways of Mongolian Embroidery Intangible Cultural Heritage in the Digital Context

How to cite this paper: Miya Su, Xinyu Li, La Hai. (2026) Research on the Communication Mechanism and Pathways of Mongolian Embroidery Intangible Cultural Heritage in the Digital Context. Journal of Humanities, Arts and Social Science, 10(1), 96-103.

DOI: http://dx.doi.org/10.26855/jhass.2026.01.012