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This study focused on the Chinese female fans of Korean boys’ love (BL) webtoons and, based on the fans’ “shipping” phenomenon, explores how they perceive Korean BL webtoons, participate in fan activities, and establish queer relationalities with other fans from Korea and other countries. Through these engagements, these female fans not only influence themselves but also have the potential to affect broader Chinese society, uncovering the potential for queer culture development within China. Female fans with diverse sexual orientations intermingle, learn and become aware of the cultural differences and similarities between China and Korea, and develop evolving perspectives on queer issues and Chinese society. These female fans may, in fact, be an essential force in raising queer consciousness in Chinese society. By employing ethnographic qualitative analysis of fan behaviors and conducting interviews with 30 participants, this study rethinks China’s dynamic societal changes through the analytical frame-work of inter-Asia referencing, specifically addressing historical context, female consciousness, media power, and consumerism. It examines the queer potential within Chinese society in light of these factors. Given that this study takes Korean BL webtoons as a point of reference, it transcends a Western gaze and practices an inter-Asia referencing framework to critically reflect on the structure of Chinese society.
Korean BL webtoons; feminism; queer potential; inter-Asia referencing; Chinese female fans
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The Journey of Korean Boys’ Love Webtoons in China: An Alternative Form of Queer Advocacy
How to cite this paper: Han Huang. (2026) The Journey of Korean Boys’ Love Webtoons in China: An Alternative Form of Queer Advocacy. Journal of Humanities, Arts and Social Science, 10(3), 260-269.
DOI: http://dx.doi.org/10.26855/jhass.2026.03.004