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Article http://dx.doi.org/10.26855/jhass.2026.05.006

Research on the Path of Rural Revitalization Under the Integrated Development Model of E-commerce Empowering Agriculture and Rural Supply Chains

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Nuo Su^*, Li Wang

School of Foreign Languages, Shandong Technology and Business University, Yantai 264005, Shandong, China.

*Corresponding author: Nuo Su

2025 Annual College Student Innovation and Entrepreneurship Training Program Funded Project - 202511688035X.

Published: May 26,2026

Abstract

With the rapid development of the digital economy and the deep advancement of the rural revitalization strategy, the integration and development of e-commerce-driven agriculture and rural industry have become an important way to promote rural industry revitalization. Through a systematic analysis of the current development situation of rural e-commerce and its supply chain, this paper analyzes the internal reasons and specific dilemmas of integrated development. The research shows that it has promoted the upward flow of agricultural products from rural areas and helped to increase farmers’ incomes with new circulation forms of agricultural products and better resource allocation. But in terms of infrastructure, brand construction, and cultivating talent, there are still obvious deficiencies. The study analyzes the causes of these problems from four dimensions, which include policy system, economic foundation, cultural brand, and talent technology, and also proposes countermeasures and suggestions such as improving the policy system, optimizing supply chain construction, strength-ening brand cultivation, and enhancing talent support. These results provide theoretical reference and practical advice to promote a deeper combination of e-commerce and rural supply chain to realize comprehensive rural revitalization.

Keywords

E-commerce-driven agricultural development; rural supply chain; rural revitaliza-tion; industrial integration; development path

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How to cite this paper

Research on the Path of Rural Revitalization Under the Integrated Development Model of E-commerce Empowering Agriculture and Rural Supply Chains

How to cite this paper: Nuo Su, Li Wang. (2026) Research on the Path of Rural Revitalization Under the Integrated Development Model of E-commerce Empowering Agriculture and Rural Supply Chains. Journal of Humanities, Arts and Social Science, 10(5), 543-548.

DOI: http://dx.doi.org/10.26855/jhass.2026.05.006