JHASS

Article http://dx.doi.org/10.26855/jhass.2026.05.015

Visual Narrative of China’s Aerospace Spirit: Design Strategies for Virtual Exhibition Halls

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Qiying He

College of Humanities, Xi'an Shiyou University, Xi'an 710065, Shaanxi, China.

*Corresponding author: Qiying He

This paper is supported by the Special Scientific Research Project of Shaanxi Provincial Education Department (Project Number: 21JK0283) and the Art Science Planning Project of Shaanxi Province (Project Number: 2022HZ1669).

Published: May 31,2026

Abstract

Communicating abstract and technical content, such as China’s aerospace spirit, to the general public remains a significant challenge in digital heritage dissemination. This paper investigates visual narrative design in virtual exhibition halls, proposing an exploratory framework to bridge the gap between technical visibility and spiritual understanding. Utilizing theories of embodied cognition, we identify “semantic opacity”—defined as the cognitive disconnect between seeing physical artifacts and understanding their underlying values—as a major barrier in traditional displays. The study develops a “Five-Step Design Methodology” encompassing symbolic encoding, spatial sequencing, multimodal integration, interaction mapping, and aesthetic identity construction. This procedural framework emerged from the iterative design practice of an aerospace project in Xi’an and was further refined through expert evaluation. The research demonstrates how unified visual metaphors and sequential storytelling can transform virtual space into a cohesive digital journey. Design-led strategies, emphasizing sensory and narrative rhythms, are found to be effective in triggering cultural identification and reducing semantic opacity. Ultimately, this study provides a preliminary protocol for the digital dissemination of technological modernization heritage in the digital age.

Keywords

Aerospace spirit; visual narrative; virtual exhibition hall; design strategies; immersive experience

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How to cite this paper

Visual Narrative of China’s Aerospace Spirit: Design Strategies for Virtual Exhibition Halls

How to cite this paper: Qiying He. (2026) Visual Narrative of China’s Aerospace Spirit: Design Strategies for Virtual Exhibition Halls. Journal of Humanities, Arts and Social Science, 10(5), 598-601.

DOI: http://dx.doi.org/10.26855/jhass.2026.05.015