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Article http://dx.doi.org/10.26855/jhass.2026.08.016

Research on the Application of Interactive Experiential Design for Sports Cultural and Creative Products in the Context of Digital Media

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Shiyi Wang

South China Agricultural University, Guangzhou 510642, Guangdong, China.

*Corresponding author: Shiyi Wang

Published: August 27,2026

Abstract

There is a significant problem in the interactive enjoyment of sports cultural and creative products, which is shown in continuous difficulties like static display, single-sense channels, and short-lived values related to the events. These obstacles prevent these products from attracting present-day consumers who generally demand more immersive, participatory, and socially connected experiences. In this paper, we study these problems and, based on the theories of embodied interaction and digital mediation, suggest design strategies focusing on three main aspects—extending senses, engaging behaviors, and arousing emotions—to incorporate the functions of digital media in product development. By analyzing some typical examples such as the Asian Games AR interactive program, the Bing Dwen Dwen digital collectibles, and the intelligent dolls with AI assistance, the paper demonstrates the implementation of augmented reality, non-fungible tokens (NFT), and artificial intelligence technologies in various fields including virtual-real integration, digital ownership confirmation, and intelligent conversation interaction. These studies provide useful design references for improving the interactive quality, cultural dissemination effectiveness, and commercial viability of sports cultural and creative products in the rapidly developing digital market.

Keywords

Digital media; sports cultural and creative products; product interaction; experiential design

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How to cite this paper

Research on the Application of Interactive Experiential Design for Sports Cultural and Creative Products in the Context of Digital Media

How to cite this paper: Shiyi Wang. (2026) Research on the Application of Interactive Experiential Design for Sports Cultural and Creative Products in the Context of Digital Media. Journal of Humanities, Arts and Social Science, 10(8), 964-967.

DOI: http://dx.doi.org/10.26855/jhass.2026.08.016