JHASS
Research on Path Innovation in AI-Empowered Dissemination of Chaozhou Culture
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Abstract
As one of the crucial components of Chinese
culture, Chaozhou culture is characterized by fine craftsmanship, openness to
the outside world, and has been a significant vehicle for cultural exchange in
the Lingnan cultural system and along the “Maritime Silk Road”, Among its rich
contents, intangible cultural heritage (ICH) such as Chaozhou embroidery,
Chaozhou ceramics, Chaozhou woodcarving, gongfu tea, and Chaozhou opera all
contain rich local knowledge and aesthetic systems, forming the core of the
living inheritance of Chaozhou culture, However, with the change in times, the traditional
forms of spreading Chaozhou culture have encountered problems in practice, such
as outdated stories, small audiences and a lack of interest among younger
generations. With the development of artificial intelligence, these problems
can be addressed, According to the theoretical concepts of “digital commonality”
and “technological affordances”, this paper will examine the enabling logic of
AI for the spread of Chaozhou’s intangible cultural heritage in the three areas
of content production, media forms and user reach, research has shown that AIGC
technology can reconstruct the stories of cultural intellectual property, build
interactive environments for the preservation of heritage through digital
humans, and distribute heritage content with high precision via algorithms;
thus, the concept of Chaozhou’s intangible cultural heritage is evolving from
static preservation to dynamic rejuvenation, from unilateral transmission to
interactive participation, and from mass dissemination to intelligent service.
Based on the above, this paper will analyze the risks that may occur in the
process of AI empowerment, such as the dilution of cultural authenticity,
algorithmic bias, and the loss of subjectivity, and put forward a tripartite
innovative path of “value orientation - technology adaptation - talent synergy”
to provide a theoretical basis and practical ideas for the creative
transformation and international dissemination of outstanding local traditional
culture in the intelligent era.
Keywords
Artificial intelligence; Chaozhou culture; dissemination of intangible cultural her-itage; path innovation
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https://doi.org/10.16645/j.cnki.cn11-5281/c.2026.08.035
How to cite this paper
Research on Path Innovation in AI-Empowered Dissemination of Chaozhou Culture
How to cite this paper: Daxi Qiu, Shaoxin Li, Zhijie Luo. (2026) Research on Path Innovation in AI-Empowered Dissemination of Chaozhou Culture. Journal of Humanities, Arts and Social Science, 10(9), 1145-1150.
DOI: http://dx.doi.org/10.26855/jhass.2026.09.016
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