JHASS

Article http://dx.doi.org/10.26855/jhass.2026.09.021

A Study on the English Translation and International Communication of Gansu Folk Culture

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Yunze Li

Northwest Normal University, Lanzhou 730070, Gansu, China.

*Corresponding author: Yunze Li

This study was supported by the 2024 Gansu Special Research Project on Cultural Heritage Protection, Inheritance and Cultural Innovation and Development (Grant No. 2024ZX038): “Research on the Translation and International Communication of Gansu Folk Culture from the Perspective of Exchanges and Mutual Learning Among Civilizations.”

Published: September 28,2026

Abstract

Gansu Province is endowed with abundant folk cultural resources, among which Hua’er (a genre of folk singing), Huanxian shadow puppetry, and Qingyang sachets possess pronounced cultural distinctiveness. Nevertheless, the current English translation and cross-cultural communication of Gansu folk culture are constrained by multiple problems: a limited pool of translation agents, fragmented content, insufficient media convergence, inadequate audience orientation, and the absence of effect evaluation. From the perspective of cultural exchanges and mutual learning, this study constructs a dual encoding-decoding model for the translation-based communication of Gansu folk culture by integrating Lasswell’s 5W model. It examines the translation and communication process in terms of translation agents, content, media channels, target audiences, and effects, and further proposes corresponding strategies, namely diversifying translation subjects, building multi-dimensional communication channels, and establishing evaluation and feedback mechanisms. The discussion is to provide both theoretical reference and practical directions for the global communication of regional folk culture.

Keywords

Gansu folk culture; English translation; cross-cultural communication; cultural exchanges and mutual learning

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How to cite this paper

A Study on the English Translation and International Communication of Gansu Folk Culture

How to cite this paper: Yunze Li. (2026) A Study on the English Translation and International Communication of Gansu Folk Culture. Journal of Humanities, Arts and Social Science, 10(9), 1167-1172.

DOI: http://dx.doi.org/10.26855/jhass.2026.09.021